Creating a Unique Voice With a Holistic Process
An Integrated System For a
Cohesive Strategy
“The foot bone’s connected to the leg bone
The leg bone’s connected to the knee bone,
The knee bone’s connected to the thigh bone
Doin’ the skeleton dance”
Bones, muscle, skin – all of these individual entities create a body part. Each body part must also work together to fully function.
Your business is no different.
Each aspect – your website, sales pages, emails, social media, and everything in between – of your marketing material should work together to create your full brand and the message you want to send out into the world.
All Roads Lead Back Home
Your website serves as the central hub for everything else you are creating in the digital world.
These other tools – social media, emails, business profiles – are great to capture interest, but for many industries, their purpose should serve as a means to lead them to your website. Your website will provide what these other platforms can’t — depth about your company, more detail about your services and the etiology of your mission statement.
It is the digital face of your brand as it shapes consumer perceptions and experiences for its first impressions. As a go-to destination for future consumers to find you and find themselves amongst your brand story. Prioritizing a website and optimizing user experience in your marketing fosters trust, credibility, and helps you target the customers YOU want to work with.
A powerful website doesn’t just attract new prospects – it’s also pivotal for nurturing existing relationships. A reflective website provides a central platform for engaging, educating, and enticing your audience with valuable resources, updates and avenues for personalized journeys.
An exceptional website = ongoing connection + loyalty.
What is a Holistic Approach?
I help brands and service providers best help others by offering values-based messaging. We do that best by working with people we genuinely want to be helping.
A holistic approach focuses on the bigger picture of your goals while recognizing that each individual part of your marketing strategy produces the overall experience. Understanding how your marketing performs in each area gives insight into what needs to be adjusted to produce a better overall experience for your consumers.
Your messaging is not only a simple reflection of you and your business. It also used to attract the clients YOU want to work with.
Attracting the right clients means:
You feel fulfilled in your work
Your clients gain a positive experience because you’re working with the people you want to work with
Less burnout
Less frustration in day-to-day business tasks
You have more energy to pour into your work leading to more success
By combining your unique messaging with a strategic marketing roadmap, you position yourself to gain relationships with your clients with a reciprocal message: success.
Think of it as a relationship. We surround ourselves with people who have similar values, interests, and goals in life. Our outcomes begin to align when we surround ourselves with aligning values, interests, and goals.
Why should your business be any different?
Here’s the Process:
Discovery call.
01
We’ll have a discussion about your current business, future goals, and avenues you’ve already implemented to grow your business.
I’ll give you an overview of how I can help you, a brief marketing strategy, and talk about next steps for your success.
Questionnaire.
02
After our discovery call, I send over a more in-depth questionnaire to better understand your business and your team to help better build your brand messaging and positioning against similar companies.
Research.
03
As you’re completing the questionnaires, I take a deep-dive into your products and offerings, customer reviews, and what similar companies in your field are producing.
This helps to solidify your unique voice with your unique offerings and how it can benefit your targeted audience.
Development.
04
You’ve returned your questionnaires.
I’ve gathered the research.
It’s now time to create your material connecting you to your next customers and clients.
Revision.
05
We will take a collaborate approach to review the copy and take note of any and all revisions that need to be made.
This will be the time to speak up about any questions you have about the work.
Launch.
06
Revisions are complete.
It’s now time to launch your new material into the world!
Grow.
07
After launching your new materials, it’s time for your business to grow.
But have no fear — I’ll be here along the way! Depending on the package you decide, we will set intervals to review the data and analytics to determine if any changes or shifts need to be made.
